"The idea for the FRÖDD collection was sparked during a camping trip when I decided to try to convey the innermost essence of nature with unique handmade objects inspired by leaves and trees. An ambition that led to a collaboration with skilled artisans at social businesses who complimented my design with exquisite, handmade details. I hope that you, just as I do, appreciate the connection with nature that the collection evokes.”
Jóna Berglind
hönnuður
This soft floor cushion’s pattern has a brush stroke effect resembling a tree’s growth rings. The product is made by SAITEX in Vietnam. A social business which integrates persons with disabilities in its industrial production based on cotton and recycled denim. IKEA collaborates with social businesses around the world to design unique products which create jobs for people that needs it the most
The FRÖDD ceramic products are made by the social business Doi Tung which, through its production, creates jobs and steady income for people from tribal groups in northern Thailand’s mountainous regions.