For little ones on big adventures

The very first time with your newborn, you are both out on a real adventure. The development from when your baby starts focusing its gaze to when you are greeted by a first smile and the little hand feels its way is pretty amazing. SANDBI baby toys are there throughout this journey to help the baby develop different senses and familiarise with the world around.

On SANDBI play mat, you can lie close to your child to start exploring the world together. “Research shows that one of the most important things for a child in the early days is closeness, and hearing a comforting voice, perhaps recognised from the time in the womb”, explains Karin Blindh Pedersen, product developer at Children’s IKEA.

Play that lasts a long time

As the child’s eyesight, hearing, and motor skills develop, SANDBI offers more to discover and talk about. Like that the owl on the play mat has wings that crinkle, and that the ball jingles as it rolls. “Simple as it is, the ball is great when the baby is about to start understanding the world around”, Karin says. The theme for SANDBI is the Scandinavian forest with its plants and animals. “For the child, it doesn’t matter that it’s specifically an owl on the play mat, but for you as a parent, and perhaps an older sibling, it’s something tangible and fun to talk about with the new family member”.

Time for rest

Children’s IKEA turns to experts and new research so that all toys are safe and follow the child’s needs and development. Research also shows that rest is just as important as play for the child’s progress, to sort and process all impressions. Then the music from the musical toy can signal that it’s time to sleep. “And perhaps the worm crawling through the apple can inspire a little bedtime story”.