Story
Apples, fig leaves, winding ivies, roses, marigolds and hollyhocks. The pattern on the VILDPERSILJA curtain and pillows brings summer's lovely abundance and colourful splendour into your home. The inspiration comes from the designer's daily walks.
Designer Emma Prowse loves the winding streets in her hometown, the Swedish medieval town of Visby, and that's where the idea for the VILDPERSILJA pattern was born.
"I usually peek into the lush gardens that hide behind high plank fences. There, I can catch a glimpse of lush apple, walnut and fig trees, but also roses and many other amazing flowers in all kinds of colours.”
Painted with gouache colours
Emma began sketching things she had seen during her walks.
"My sketches are always a bit messy and nothing I want to show, but here they were important to test the different plants, investigate how the leaves and flowers can combine and how the pattern can be repeated."
In the next step, Emma created the pattern with gouache colour in a summery palette.
"With gouache, which is an opaque watercolour, I was able to focus on colour and shape and create depth in the pattern. I wanted to capture that feeling I get when I walk around the gardens."
Timeless pattern with variation
The pattern was printed on fabric that have become cushions and curtains. The cushions are sewn by the meter, so each cushion gets its own unique piece of the pattern. You can choose your personal favourite or combine several different cushions to get a small pattern variation in your sofa.
"I wanted to create a pattern that you don't get tired of after a couple of years," says Emma.
"It's timeless textiles that suit just as good in a neutral interior as in a more colourful environment."
Sometimes it can be okay to take a sneak peek over fences as Emma does, because with VILDPERSILJA, you can get that feeling of an old-fashioned garden in your home – even if you live in the middle of a busy big city.
