Maybe you’ll find this candy extra tasty. This may be because it’s gelatin-free and made only with natural flavourings from, for example, fruits and berries and natural colouring food ⎼ often carrot or blackcurrant concentrate. It´s called LÖRDAGSGODIS (meaning Saturday sweets in Swedish), because Saturday is the day when it's ok to satisfy your sweeth tooth without feeling guilty, if done in moderation of course.

Satisfying your sweet tooth is okay, if done in moderation. One way is to limit it to one day a week. For Swedes, this day is Saturday. That’s why we say lördagsgodis, meaning Saturday sweets. So there you have it. LÖRDAGSGODIS is the sweet peak of the week.