Story
Deep in the silent forest, there’s a secret life going on. The hedgehog family lives in a tree stump, and they invite the owl, rabbit and other friends for tea. Outside, the moon shines and between the trees, you can suddenly see a green shimmering aurora light up the sky.
”SKOGSDUVA is a collection that brings us to the magical forest, which is a big part of our Scandinavian roots here at IKEA,” says Anna Edlundh, product developer.
“The forest might seem quiet and empty, but if you look a little closer, it’s full of life with lots of exciting animals and plants — even during the cold winter.”
A world to fantasize about
In the collection of bed textiles, toys and accessories, we meet animals typical of Scandinavia. In addition to the hedgehog family and their friends, there is the white arctic fox, the otter, the lynx, and many more.
“Designer Malin Gyllensvaan has created a wonderful world with exciting details in her illustrations: a mouse sleeping in a hammock, another is dressed up with a bow tie. They all live rather human lives, and I hope they inspire both children and their adults to come up with their own bedtime stories.”
The soft toys make the characters step out of the stories and become a part of the play.
“We know that children like realistic soft toys, so we have put a lot of effort into finding the right facial expressions and emotions.
Soft like moss
One of Anna’s personal favourites is the green rug. “It’s soft and nice, like moss in the forest, and perfect to play on. The cushions in the collection become like soft flowers and mushrooms that pop out of the rug.” Anna hopes the collection can contribute to the interest and understanding of the forest.
“The forest is after all the home of animals and plants, and that’s why it’s so important that we help preserve it.“
